CARF Winter 2013-14 Update

The Winter 2013-14 CARF Update features another timely selection of informative papers on topics of special interest to marketers, researchers and advertisers.

This update focuses on key issues in digital marketing - including branding, search engine optimization and enhancing agency relationships - and looks at the use of neuroscience in marketing. Plus, some new Videology infographics spotlight travel, shopping and the video market.

Winter 2013-2014 articles include:
Procter and Gamble demystifies digital marketing for non-technical gurus; the importance of identifying targets and partners in search engine optimization; taking brand-building from a 'push' to a 'pull' model; maintaining good client-agency relationships amid the pressure of shorter and shorter lead times; using neuroscience to break through customer perceptions to how they actually respond; and Videology profiles of winter travel and online booking, holiday shopping and use of e-devices, and the video market at a glance.

Click here for details of the Winter update. A member password is required to read full articles online.

Get to Know Your CARF Directors

To better serve the advertising, communications and media research industries, the Canadian Advertising Research Foundation has seated a Board of Directors comprised of energized representatives with varied backgrounds and interests in research.

As a new feature on the website, we are pleased to offer director profiles , and we encourage CARF members to access them as valuable resources in advertising research.

Meet CARF's directors, and view individual profiles >>

A Forum for the Industry

CARF conferences, seminars and workshops provide leading edge updates on advertising measurement, research and applications. With subjects ranging from consumer demographics, attitudes and behaviour to media survey techniques and findings and advertising strategies, CARF conferences and seminars feature blue ribbon speakers from Canada and around the world, dealing with emerging media and advertising research issues that are timely, relevant and of immediate interest to the industry. Find out more >>

• Highlights of presentations from CARF seminars >>
• Listing of previous CARF seminars and courses >>

Why Join CARF?

Benefits of membership include a regular CARF newsletter, with access to in-depth studies of issues vital to the industry, access to detailed research reports and analysis and much more.
How to join >>