CARF Spring 2013 Update

The Spring 2013 CARF Update features another timely selection of informative papers on topics of special interest to marketers, researchers and advertisers.

This update's features dig into specific media to better understand their respective strengths, their specific opportunities and the keys to properly read their influence, as well as several articles looking at the broader media and marketing landscape for trends over the next year and beyond.

Spring 2013 articles include: consumer response to branding and design when mergers occur; how the intimacy of magazines makes them a medium worth a new look; understanding the real power of influence in social media; a look at best practices for including digital data in marketing reporting; marketing landmarks of the past year and tipping points to watch for in the next year; highlights of marketing trends and techniques from MAP 2013; and how the media planner's role is evolving in an algorithm-driven universe.

Click here for details of the Spring update. Member password required to read full articles online.

Get to Know Your CARF Directors

To better serve the advertising, communications and media research industries, the Canadian Advertising Research Foundation has seated a Board of Directors comprised of energized representatives with varied backgrounds and interests in research.

As a new feature on the website, we are pleased to offer director profiles , and we encourage CARF members to access them as valuable resources in advertising research.

Meet CARF's directors, and view individual profiles >>

A Forum for the Industry

CARF conferences, seminars and workshops provide leading edge updates on advertising measurement, research and applications. With subjects ranging from consumer demographics, attitudes and behaviour to media survey techniques and findings and advertising strategies, CARF conferences and seminars feature blue ribbon speakers from Canada and around the world, dealing with emerging media and advertising research issues that are timely, relevant and of immediate interest to the industry. Find out more >>

• Highlights of presentations from CARF seminars >>
• Listing of previous CARF seminars and courses >>

Why Join CARF?

Benefits of membership include a regular CARF newsletter, with access to in-depth studies of issues vital to the industry, access to detailed research reports and analysis and much more.
How to join >>