May 2012 CARF Update The May 2012 CARF Update features another timely selection of informative papers on topics of special interest to marketers, researchers and advertisers. This month focuses primarily on understanding young consumers - including their spheres of influence, and how youthful patterns weather aging - plus topics in branding related to new consumer expectations, halo effects and the power of viral marketing. May articles include: the active role of children as consumers; how to encourage brand loyalty in the notoriously fickle Gen Y consumer; early childhood influences on Millennials' consumer preferences; using social marketing to improve child-feeding practices; marketing to utopian brand expectations; analyzing brand halo effects for better market positioning; and how viral marketing saved Arby's from decline. Click here for details of this month's update. Member password required to read full articles online..		CARF Workshops 2012 Demystifying the Numbers 2012 Seven sessions beginning on May 16. More info >> A workshop series designed for media planners and buyers, media sales people or anyone wishing to further an understanding of the research that supports the sale and purchase of media in Canada. Each session is hosted by an expert in that field and is designed to resolve the confusion around measurement of that particular medium. The evening is informal, the content invaluable in enhancing your career and the best part, dinner is included! In addition to covering research for TV, Online, Radio, Newspapers, Magazines and Out-of-home, the 2012 installment of this popular series features a new addition on Turning Data into Insights & Insights into Strategies Click here for more information to register >>

Why Join CARF?

Benefits of membership include a regular CARF newsletter, with access to in-depth studies of issues vital to the industry, access to detailed research reports and analysis and much more.
How to join >>

A Forum for the Industry

CARF conferences, seminars and workshops provide leading edge updates on advertising measurement, research and applications. With subjects ranging from consumer demographics, attitudes and behaviour to media survey techniques and findings and advertising strategies, CARF conferences and seminars feature blue ribbon speakers from Canada and around the world, dealing with emerging media and advertising research issues that are timely, relevant and of immediate interest to the industry. Find out more >>

New CARF Board of Directors

FOR IMMEDIATE RELEASE
TORONTO, March 18, 2011

In order to better serve the advertising, communications and media research industries the Canadian Advertising Research Foundation has seated a new Board of Directors. This Board is comprised of energized representatives, all with varied backgrounds and interests in research. Their commitment to the CARF mandate is clear, recently confirming the launch of their annual education series which covers the mediums of: Radio, Magazines, Television, Online, Out-of- Home and Newspapers. Each workshop will be conducted by the leaders of the industry.

The present Executive and Directors are:

Co-Chairs:
Lisa Eaton - Managing Director, Media Canada, The Nielsen Company
Virginia Pino - VP, Market and Consumer Intelligence, MediaCom Canada

Secretary Treasurer:
Susan Ellsworth, VP Research, OMD Canada

Co-Chairs, Seminar Committee:
Mark Leslie, VP Research, Corus Entertainment
Melissa Myers, VP Finance and Administration, ICA Canada

Directors:
Natasha Arzumanian, Senior Research Methodologies, BBM Canada
Andrew N. Assad, Content & Propositions Marketing Manager, Microsoft Advertising
Anne Denomme, Director Media Industry Relations, Shaw Media
Sharon Dixon, Managing Partner Analytics and Insights, MEC
Shael Greenberg, Director of Research and Marketing, Airtime Television Sales
Robert Jenkyn, VP Digital Solutions, Media Experts
Alicia Olson-Keating, General manager Research and Marketing Services, Astral
Wendy Purves-Lambie, Research Manager, Transcontinental Media
David Phillips, VP, BBM Analytics
Greg Ramsay, Director SMG Insights, Starcom Media Vest
Bryan Segal, VP of Sales, comScore
Paul Street, Senior Director of Research, CTV Television Inc.

Information on CARF membership, the upcoming education series, informative newsletters as well as seminars and research evaluations can be found at www.carf.ca

About CARF
CARF is a not for profit organization that focuses primarily on advertising, communications and media research. The Foundation was established in 1949 and plays an important role in keeping its members aware of developments in research and as an independent body, assists in evaluating advertising and research methods and studies.

For media inquiries, please contact:
Shael Greenberg
CARF Publicity
416.923.2959
shael@etime.com

Past CARF Seminars and Presentations

A selection of presentations from CARF seminars >>

See a listing of previous CARF seminars and courses >>