CARF September 2013 Update

The September 2013 CARF Update features another timely selection of informative papers on topics of special interest to marketers, researchers and advertisers.

This update's features look at reasons for marketers to stop neglecting the power of TV in the heady euphoria over digital; the untapped strength of digital video marketing; understanding consumer habits without getting in the way of a purchase; and some high-level graphic views of some important market trends related to all these topics.

September 2013 articles include: why TV isn't dead in the digital age; how TV influences word-of-mouth; brand building with real-time-bidding-enabled video; understanding and shaping consumer habits; how marketing disruptions get in the way of consumer product search; and two infographics - a profile of a back-to-school shopper; and the Canadian video market at a glance.

Click here for details of the September update. Member password required to read full articles online.

Get to Know Your CARF Directors

To better serve the advertising, communications and media research industries, the Canadian Advertising Research Foundation has seated a Board of Directors comprised of energized representatives with varied backgrounds and interests in research.

As a new feature on the website, we are pleased to offer director profiles , and we encourage CARF members to access them as valuable resources in advertising research.

Meet CARF's directors, and view individual profiles >>

A Forum for the Industry

CARF conferences, seminars and workshops provide leading edge updates on advertising measurement, research and applications. With subjects ranging from consumer demographics, attitudes and behaviour to media survey techniques and findings and advertising strategies, CARF conferences and seminars feature blue ribbon speakers from Canada and around the world, dealing with emerging media and advertising research issues that are timely, relevant and of immediate interest to the industry. Find out more >>

• Highlights of presentations from CARF seminars >>
• Listing of previous CARF seminars and courses >>

Why Join CARF?

Benefits of membership include a regular CARF newsletter, with access to in-depth studies of issues vital to the industry, access to detailed research reports and analysis and much more.
How to join >>