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February
2012
CARF Update
The February
2012 CARF Update features
another timely selection of informative papers on topics
of special interest to marketers, researchers
and advertisers.
This month's focus ranges from issues of brand and label credibility and pricing strategy to advertising music, mobile TV adoption and the new power exercised by online consumers.
February articles include:
the role of online consumers in disseminating controversial ad messages; potential pitfalls in advertising music; key variables in establishing brand credibility and commitment; factors in consumer quality perception of private labels; assessing the role of trial in technology adoption, specifically mobile TV; and formatting prices for younger consumers.
Click
here for details of this month's update.
Member password required to read full articles
online..
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Why Join CARF?
Benefits of
membership include a regular CARF
newsletter, with access to in-depth studies
of issues vital to the industry,
access to detailed research reports
and analysis and much more.
How
to join >>
A
Forum for the
Industry
CARF conferences,
seminars and workshops provide leading
edge updates on advertising measurement,
research and applications. With subjects
ranging from consumer demographics, attitudes
and behaviour to media survey techniques
and findings and advertising strategies,
CARF conferences and seminars feature blue
ribbon speakers from Canada and around the
world, dealing with emerging media and advertising
research issues that are timely, relevant
and of immediate interest to the industry. Find
out more >>
CARF News
CARF has a new board of directors.
Read the press release >> |
New CARF Board of Directors
FOR IMMEDIATE RELEASE
TORONTO, March 18, 2011
In order to better serve the advertising, communications and media research industries the Canadian Advertising Research Foundation has seated a new Board of Directors. This Board is comprised of energized representatives, all with varied backgrounds and interests in research. Their commitment to the CARF mandate is clear, recently confirming the launch of their annual education series which covers the mediums of: Radio, Magazines, Television, Online, Out-of- Home and Newspapers. Each workshop will be conducted by the leaders of the industry.
The present Executive and Directors are:
Co-Chairs:
Lisa Eaton - Managing Director, Media Canada, The Nielsen Company
Virginia Pino - VP, Market and Consumer Intelligence, MediaCom Canada
Secretary Treasurer:
Susan Ellsworth, VP Research, OMD Canada
Co-Chairs, Seminar Committee:
Mark Leslie, VP Research, Corus Entertainment
Melissa Myers, VP Finance and Administration, ICA Canada
Directors:
Natasha Arzumanian, Senior Research Methodologies, BBM Canada
Andrew N. Assad, Content & Propositions Marketing Manager, Microsoft Advertising
Anne Denomme, Director Media Industry Relations, Shaw Media
Sharon Dixon, Managing Partner Analytics and Insights, MEC
Shael Greenberg, Director of Research and Marketing, Airtime Television Sales
Robert Jenkyn, VP Digital Solutions, Media Experts
Alicia Olson-Keating, General manager Research and Marketing Services, Astral
Wendy Purves-Lambie, Research Manager, Transcontinental Media
David Phillips, VP, BBM Analytics
Greg Ramsay, Director SMG Insights, Starcom Media Vest
Bryan Segal, VP of Sales, comScore<
Paul Street, Senior Director of Research, CTV Television Inc.
Information on CARF membership, the upcoming education series, informative newsletters as well as seminars and research evaluations can be found at www.carf.ca
About CARF
CARF is a not for profit organization that focuses primarily on advertising, communications and media research. The Foundation was established in 1949 and plays an important role in keeping its members aware of developments in research and as an independent body, assists in evaluating advertising and research methods and studies.
For media inquiries, please contact:
Shael Greenberg
CARF Publicity
416.923.2959
shael@etime.com
Past CARF
Seminars and Presentations
A selection of presentations from CARF seminars >>
See a listing of previous CARF seminars and courses >> |
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