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2030: A loyalty odyssey
The purpose of this paper is to peer into the future of loyalty marketing and to offer marketers clear steps on how to shift focus and adapt to the coming consumer trends. Five overriding forces are creating a shift in future loyalty trends: an aging population; a burgeoning middle class; increasing extremes of wealth; more boom-and-bust cycles; and technology advances towards the seamless, instant and personal. Because of these forces, three new trends have emerged.
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The impact of private label brands on customer loyalty and product category profitability
This study examines whether or not private label products can help in the overall enhancement of product category performance and favorably impact loyal customer shopping behavior.The purpose is to investigate the influence of private label resources possessed by a supermarket retailer on the shopping behavior of loyal customers.
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Customer management and CRM: Addressing the dark side
This paper identifies ten forms of dark side behaviour that may be grouped into three broad categories based on means used and target. It illustrates how different types of dark side behaviours may be linked to the key strategic CRM processes.
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Impact of the Internet on teenagers' influence on family purchases
Results indicate that teenage children in urban households are significantly influenced by the Internet, i.e., they perceive and disseminate consumption related information from the Internet and, further, this influence is positively related to their role in family purchase decisions. Additionally, statistically significant differences were found on children's participation in decision maki ng across the six subdecisions.
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The Power of Reach and Frequency In the Age of Digital Advertising:
Offline and Online Media Demand Different Metrics
In recent years, the Internet has become a mainstream medium for advertisers.The number of media outlets and advertising formats has expanded rapidly and aggressively and continues to expand; patterns of media consumption have constantly changed; and syndicated research firms have come to provide marketers with more and more sophisticated data. Each of the changes poses serious challenges for media planners.
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The World in 2020: The Business Challenges of the Future
The world in 2020 will be very different from that of 2011, and certainly from 2000.During the long globalizing boom since the 1980s, we became accustomed to navigating by a set of familiar assumptions. Overlaid on this was a strong set of policy assumptions, certainly in the affluent countries of the North, nationally and internationally: that open markets were the best way to organize trade and production and that deregulation was good for everybody.
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