CARF Workshop 2007

Portrait of Today's Consumer: Trends, statistics and implications

Monday, April 30, 2007
Morning Workshop
8:30 am to 11:30 am
Intercontinental Hotel, Bloor Street, Toronto

Click here to register now!

Today’s consumers can’t be pigeon-holed by broad demographics or their lifestyles defined by yesterday’s standards and models.

This workshop will identify and examine the various factors and trends affecting the lives of today’s multitasking consumers. Our speakers will explore their family lives, how they spend their money, their adoption of new technologies, and purchasing behaviours – and then discuss the implications for marketers, the media and the advertising industry.

If you are a marketing executive, communications professional, media researcher, or buyer/planner looking to understand today’s consumer and get a glimpse of the future, this workshop is not to be missed!

Speakers:

• Susan Crompton, Editor-in-Chief, Canadian Social Trends
Stats Canada

• John Torella, Senior Partner, JCWilliams

• Scott Brown, Senior Vice-President Strategic Relations,
Marketing & Technology, Nielsen US

• Dave Pickett, Senior Vice-President Practice Management,
TD Wealth Management

Roundtable discussion groups and a Q&A with our panel of industry experts will follow the speaker presentations. Come prepared to share your insights and ideas as we seek to uncover the trends driving today’s consumer.

Don’t miss it!

Registration fees
Payment required prior to workshop
Members
$120.+7.20 (GST) = $127.20
Non-members
$150.+9.00 (GST) = $159.00
Discount offer:
Three people from the same
organization attend for the price of two.

Breakfast at 8:30 am — Presentations begin at 9:00 am
Coffee Break, Roundtable Discussion Groups, and
Question Period prior to wrap-up
— Workshop attendees will receive a CD of the presentations —